Moving From Niche to Mainstream Sustainability
Moving From Niche to Mainstream Sustainability: Lessons Learned from Transforming the Fresh Fruits & Vegetables Market
IDH the Sustainable Trade Initiative is a public private partnership facility that accelerates and up-scales sustainable trade by building impact oriented coalitions of front running companies, civil society organizations, governments and other stakeholders that will deliver impact on the Millennium Development Goals 1 (poverty reduction), 7 (safeguarding the environment) and 8 (fair and transparent trade). The strength of IDH derives from the public and private partners we work with who bring in funds, enterpreneurship, procurement power, legislation, laws, regulations, know-how, networks, local expertise and credibility.
One of the commodity programs concerns the Sustainability Initiative Fruits and Vegetables (SIFAV). The program aims to make imports of fruits and vegetables from Africa, Asia and South America 100% sustainable in 2020. IDH, Dutch retailers, international traders in the sector and civil society organizations have signed a covenant committing to 100% sustainable sourcing. In January 2014, 30% of companies’ total import (in volumes) will be sustainable, with 50% in January 2015 and 100% in January 2020. The program is approaching international retailers, traders and brands to join the SIFAV program. By now major players such as Chiquita, ICA and Ahold have joined the initiative.
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