From charity to business case – Strategic CSR
Corporate social responsibility for competitive advantage and sustainable growth.
The rules of doing business are changing. In today’s competitive markets companies are facing increasing demands from a growing number of stakeholders. Governments, the EU, the media, NGO’s and customers expect companies to take responsibility for the social impacts of their business operations. The fruit juice industry is no exception and has proactively acknowledged this responsibility.
Rather than an inconvenient or costly add‐on, corporate social responsibility can be a source of innovation, competitive advantage and growth. However, this requires a thorough understanding of strategic CSR and the integration of a tailored CSR strategy into the core of the business. Furthermore, it demands for a willingness and effort to collaborate with other stakeholders affecting your business.
This brief article outlines what (strategic) CSR is actually about and how your company could benefit from taking a proactive and collaborative approach to CSR.
Download: Sociability_The_benefits_of_Strategic_CSR [PDF, 315 Ko]